Customer Analytics Software Reports

Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

Experian expands revenue opportunities by developing global market insight tools
sponsored by Alteryx, Inc.
CASE STUDY: Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3).
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Introducing Social Business for the Mid-Market
sponsored by IBM
WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013

IBM

Create a Great CX Strategy in 6 Steps
sponsored by FourNet
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

FourNet

Cactus Uses Map to Think Local and Grow Jackson Hole Revenue
sponsored by Sysomos
CASE STUDY: This brief case study considers how one winter vacation destination was able to leverage smart marketing software to become a year-long resort. Access now for a look into the tools they used, the successes they saw, and how they were able to bolster their revenues.
Posted: 12 Nov 2015 | Published: 12 Nov 2015

Sysomos

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

Effectively Leveraging CRM Analytics
sponsored by MicroStrategy
EGUIDE: This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
Posted: 21 Mar 2014 | Published: 21 Mar 2014

MicroStrategy

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation